If humanity is going to avert the worst effects of climate change critical issues need to be addressed by the world as a whole. Governments, individuals and the business community will all need to play their part if we are going to succeed. Educating people, encouraging policy change and becoming personally responsible for our global warming contribution is something companies need to embrace as well as individuals.
As the world becomes more aware of this issue there will be a growing demand for businesses to act positively on climate change because whichever industry you're in, your business will be producing greenhouse gas emissions. The time has come to be a leader on climate change, instead of waiting for others to act on the most important issue facing the world today.
Why Offsetting Helps
Your Business
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Distinguish your brand as a leader in the effort to stop global warming.
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Use climate neutrality as a feature of your product to increase sales.
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For sole traders, carbon offsetting is tax deductible.
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You get compelling stories to tell your customers about the projects you have funded.
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You can engage customers and employees in climate change and their personal impact.
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Increased customer loyalty and employee satisfaction.
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The opportunity for joint-marketing.
Coolplanet Certification
The degree to which a company addresses its global warming contribution is now becoming a significant factor in consumer perceptions and buying decisions. With Coolplanet Certification you are helping the planet and gaining an important advantage in the market place. By calculating, reducing and offsetting your carbon emissions, your business is acting honestly and positively on climate change and by using our logo you can proudly promote that fact. Simply put, Coolplanet Certification demonstrates your climate change credentials to the world.
Once certified you will receive a certificate stating the tonnes of emissions saved as well as marketing and promotional material including the use of our logo. We also have project information and images available for your communications and if you want anything specific, just ask. If you represent a large business, a business with complex information or want a solution tailored to your needs, please contact us for assistance. Being environmentally responsible can have positive benefits for your business as well as the planet.
A Simple Process
First read our Global Warming and Reducing My Impact pages and where possible make GHG reductions in your business. Then assess your carbon footprint by putting your company's transport, event and electricity details into our carbon calculator. If you know your exact emissions you can put them into the Exact calculator or if you have more complicated emissions contact us and we will work them out with you.
Once your emission data is calculated choose which Coolplanet carbon reduction project you want your offsets to come from, enter your business details and pay securely with credit card or PayPal and you're done. If we can help in any way, please contact us and we will do what ever we can to make the process of making your business carbon neutral as simple and straight forward as possible.
Coolplanet Events
A Coolplanet Event makes a conference, festival or even a wedding carbon neutral. Nearly every person that attends the event will produce carbon through the transport they use to get there as well as their accommodation. The extent of emissions will be determined primarily by how many people attend and how far they traveled to get there while actual event energy use, catering and waste make up a small part of the overall total. Coolplanet can work out all these factors and then reduce and offset that amount making your event carbon neutral.
Case Studies: BioBotanica
BioBotanica is a Byron Bay based business that makes and distributes ethically made beauty products. BioBotanica wanted to do something about global warming and decided Coolplanet Certification would help the envirnoment and also give them an edge in an otherwise competitive field. Within 2 weeks Biobotanica and Coolplanet had worked out the information needed to calculate the life cycle emissions of their products and business. Areas Coolplanet had to determine emissions from included;
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Labeling and packaging
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Promotional material
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Importation of ingredients including extract from the Kigelia tree which is sustainable harvested and flown in from Africa.
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Company car and plane travel
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Domestic and international distribution
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Office and home electricity
Biobotanica is now Coolplanet Certified and is proudly advertising the fact on their website, brochures and market stall. They have reported a good response from the public and a steady growth in sales.
The Byron Shire Echo
The Byron Shire Echo is Byron Bay's leading community newspaper, with a print run of 22,700 copies every week. The Echo was concerned with the emissions associated with the printing and distribution of the paper as well as the electricty use from their two offices. Coolplanet conducted an carbon audit, recommended ways to increase
energy efficiency and bought offsets on the Echo's behalf, certifiying them as carbon neutral.
Emission sources that contributed to The Echo's carbon footprint included;
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The production, printing and distribution of the paper
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Staff travel and company cars
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Weekly distribution of the paper
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Office electricity
The Echo is Australia's first carbon neutral weekly newspaper.
Ant Packaging
Ant Packaging is a plastics factory in Bangalow, 15 minutes west of Byron Bay. Concerned about their carbon footprint, Ant Packaging wanted to reduce and offset their carbon emissions. Electricity use was a large component of their emission total and this was offset using locally sourced solar energy. Emission sources that contributed to Ant Packaging's carbon footprint included;
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Packaging
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Staff and plane travel
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Domestic truck distribution
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Office and factory electricity
Committed to the environment, Ant Packaging is proud to be Australia's first carbon neutral plastics factory.
Cheeky Monkey's
Cheeky Monkey's is the most popular nightclub/restaurant in Byron Bay. It currently attracts 10,000's of people every year and is one the 'must visit' places for most international visitors. Cheeky Monkey's were concerned about their environmental impact and enlisted Coolplanet to become carbon neutral. Cheeky's had a large banner at the front of their premises to promote their environmental responsibility as well as promotion in the local media. Emission sources included;
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Promotional material
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Company cars, customer transfers and plane travel
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Waste and recycling
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gas and electricity
Cheeky Monkeys is Australia's first carbon neutral nightclub.
Rusty's Byron Guide
Rusty's Byron Guide is a 64 page booklet with a print run of 65,000. Distributed throughout Byron Shire, Rusty was aware of his business's contribution to global warming and wanted to do something about it. Coolplanet helped Rusty identify, reduce and offset all greenhoues gas emissions associated with the running of his business. Emission sources included;
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Production, printing and distribution
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The paper making process
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Waste and recycling
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Office electricity
Coolplanet .:. awareness and action on global warming
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